Monday, 17 November 2008

Greenwash in North London

ETTL resides in Islington, a fine area despite the coke-snorting antics which are detailed below. Yet there is more to rise the hackles, and it concerns Toyota Priuses (or whatever the plural of Prius is).

Priuses are very popular for the self-consciously "green", running via a mix of petroleum and electricity - hence their exemption from the Congestion Charge. Yet the line between being more green as an end in itself and going "green" because it is trendy is a thin one, and in ETTL's eyes the Prius crosses it.

According to manufacturers' stats, the Prius does 65.7mpg and emits 104g of CO2 per km. Impressive when compared to a Bentley Arnage (14.5mpg and 465g respectively) but not top - four other conventional cars on UK roads emit less CO2, and are significantly cheaper than the £18,000 Prius.

Furthermore the European hatchbacks which are greener, on most counts, than the Prius are not made in Japan and are thus not shipped thousands of miles, thus creating tonnes of CO2 in their journey to market. Diesel-powered superminis made in France or Germany are thus the more logical (and cheaper) choice for the eco-conscious Islingtonian; though since a C3 or Polo isn't as trendy as a Prius, this greenwash market failure is likely to continue for some time.

1 comments:

Dave Cole said...

The Prius is the greenest car of its size; part of the appeal is that having a low-emissions car doesn't mean having to drive around in a hatchback.

The plural of 'prius' is not obvious as it is an adjective. If we assume that the Latin for 'motor car' were a second declension masculine noun (which it could be looking at the word 'prius'), we could assume that the plural of 'prius' should be 'prii'; however, the plural of the adjective is 'priora'. 'Prius' is used as a noun adjunct in the name of the car, which would suggest that 'prii' is preferred.

Toyota say you can use whatever plural you like.

I hope that clears your confusion.

xD.